Wendy Ching is a graphic designer based in New York City. She currently obtains a B.F.A in Communication Design from Parsons the New School for Design. She focuses on editorial, book design and anything with a print materiality.
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PACKAGING DESIGN, CREATIVE CONTENT, PHOTOGRAPHY
BUBBLE is an online marketplace that makes and curates the best in clean-label snacks. Designed BUBBLE's first in-house product, Hella and help direct and produce launch video for product campaign. Along side producing, I helped photograph several campaign prior to launch.
A art media platform that highlights and democratizes private art collections to the general pubic (part of the New Museum's incubator). Designed sign-up function interface and several other website pages.
POSTER DESIGN, WEBSITE DESIGN
The Where is a project that uses public participation from the beginning to the end. The thesis of the project is to showcase personal memories with locational specificality to the public to interact with. We do not necessarily remember where we had our first kiss, but when asked, “Where did you have your first kiss?” the memory starts to unfold. The Where is a project that explores how memories create deep connections that intertwine place and an event, public and private space.
POSTER DESIGN, SCREEN–PRINTING
Fragments is a screen printed artist book made up of a series of individual posters. Fragments Is inspired by the visual language of typography in the context of broken up conversations. These conversations stem are personal dialogues that touch upon many topics, such as: politics, religion, sexuality, fear, friendship, and love.
Every Now and Then
ZINE, RISO PRINTING
A page-split zine inspired by the passage of time between conversations.
ART DIRECTION, PHOTOGRAPHY
Renna, an eponymous jewelry line that celebrates nostalgia. Her personal relationship with seashells stems from her childhood in California. Renna believes that jewelry is so much more than precious metals and gemstones. Jewelry is a reminder of a moment in time, a recollection of a day, a memory. Photographs were used for site and social media.
Count and Change
BOOK DESIGN, CHILDREN BOOK DESIGN
Count and Change is a series of three one-cut books. The three books are inspired by primary colors (red, blue, and yellow) and their gradients. I paired the colors with simple geometrical shapes. Color and size of the shape changes as the book is being flipped through.
America is a publication inspired by the phrase “silent majority.” The publication explores the two–sides of America’s current socio–political climate leading to election of the 45th president. The publication shines a light on the silent side while showing and creating a dialogue of the two sides.
I am a Man is a publication is inspired by the current cycling of social movements in juxtaposition (or in parallel) with the past movements. The publication focuses on three social movements: women's rights, civil rights, and LGBTQ.
The publication centers around the repetition of the past and how history is repeating itself. The parallel of texts from the past and the present shows how much society has changed (or not changed).
Dark is a publication inspired by the analogue process of developing photographic film in a darkroom. The process is never perfect or guarantee despite its precise chemical process. It’s a systematic process that ends in unexpected results. To have an end result be a surprise is the concept of the publication. Stories and articles were chosen based on their unexpectedness.
Lauren's All Purpose
ART DIRECTION, PHOTOGRAPHY
Lauren's All Purpose Salve, or LAPS, is an organic moisturizer. With the usage of film photography, I was able to add a more tender touch to her product. Photographs were used for site and social media.
BRANDING, SOCIAL MEDIA, FOOD STYLING
Worked closely with the CEO, Rachel Drori to help design a series of emails. I was in charge of designing a set of emails for a smoothie challenge during the month of July 2016. Along with designing digital creative assets, I helped designed other marketing collateral. Other hidden talents and tasks: food styling and managing and creating visual content for Instagram