Wendy Ching is a graphic designer based in New York City. She currently obtains a B.F.A in Communication Design from Parsons the New School for Design. She focuses on editorial, book design and anything with a print materiality.


For inquires, please contact wendellaching@gmail.com



The Where

POSTER DESIGN, WEBSITE DESIGN

The Where is a project that uses public participation from the beginning to the end. The thesis of the project is to showcase personal memories with locational specificality to the public to interact with. We do not necessarily remember where we had our first kiss, but when asked, “Where did you have your first kiss?” the memory starts to unfold. The Where is a project that explores how memories create deep connections that intertwine place and an event, public and private space.



Poster Web Design



Bubble

BRANDING

Bubble is a curated online marketplace that brings together the best healthy foods from local food makers across America.



Branding



Fragments

POSTER DESIGN, SCREEN–PRINTING

Fragments is a screen printed artist book made up of a series of individual posters. Fragments Is inspired by the visual language of typography in the context of broken up conversations. These conversations stem are personal dialogues that touch upon many topics, such as: politics, religion, sexuality, fear, friendship, and love.



Poster Poster Poster



Every Now and Then

ZINE, RISO PRINTING

A page-split zine inspired by the passage of time between conversations.



Zine Zine Zine



Renna

ART DIRECTION, PHOTOGRAPHY

Renna, an eponymous jewelry line that celebrates nostalgia. Her personal relationship with seashells stems from her childhood in California. Renna believes that jewelry is so much more than precious metals and gemstones. Jewelry is a reminder of a moment in time, a recollection of a day, a memory. Photographs were used for site and social media.



Art Direction Art Direction



Count and Change

BOOK DESIGN, CHILDREN BOOK DESIGN

Count and Change is a series of three one-cut books. The three books are inspired by primary colors (red, blue, and yellow) and their gradients. I paired the colors with simple geometrical shapes. Color and size of the shape changes as the book is being flipped.



Book Design Book Design Book Design Book Design



America

EDITORIAL DESIGN

America is a publication inspired by the phrase “silent majority.” The publication explores the two–sides of America’s current social–political climate leading to election of the 45th president. The publication shines a light on the silent side while showing and creating a dialogue of the two sides.



Book Design



I Am

EDITORIAL DESIGN

I am a Man is a publication is inspired by the current cycling of social movements in juxtaposition (or in parallel) with the past movements. The publication focuses on three social movements: feminism, civil rights, and LGBTQ.

The publication centers around the repetition of the past and how history is repeating itself. The parallel of texts from the past and the present shows how much society has changed (or not changed).



Book Design Book Design



Dark

EDITORIAL DESIGN

Dark is a publication inspired by the analogue process of developing photographic film in a darkroom. The process is never perfect or guarantee despite its precise chemical process. It’s a systematic process that ends in unexpected results. To have an end result be a surprise is the concept of the publication. Stories and articles were chosen based on their unexpectedness.



Book Design



Lauren's All Purpose

ART DIRECTION, PHOTOGRAPHY

Lauren's All Purpose Salve, or LAPS, is an organic moisturizer for every body, every day and everywhere. With the usage of film photography, I was able to add a more tender touch to her product. Photographs were used for site and social media.



Art Direction



Daily Harvest

BRANDING, SOCIAL MEDIA, FOOD STYLING

Worked closely with the CEO, Rachel Drori to help design a series of emails. I was in charge of designing a set of emails for a smoothie challenge during the month of July 2016. Along with designing digital creative assets, I helped designed other marketing collateral. Other hidden talents and task: food styling and managing and creating visual content for Instagram



Branding Branding Branding

Branding